Analyze bps efforts to improve sustainability


Please read Focuses on Sustainability to Repair Its Reputation and answer the following questions. Approximate length, ½ page per question. Use APA format for the paper and to cite references.

  1. Based on the history of the company, why did BP get involved in so much questionable conduct?
  2. Analyze BP’s efforts to improve sustainability and its reputation. Do you think they are sufficient, or does the company need to do more?
  3. Do you believe the BP code of conduct will prevent future misconduct? Why or why not?
  4. How can BP prove to its stakeholders that it is serious about social responsibility, sustainability, and ethics, and that its efforts are not just a public relations ploy?

 

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Marketing Management: Analyze bps efforts to improve sustainability
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