Assignment:
Course Project: IMC Plan
REQUIRED Sections:
• Corporate growth objectives - what do you plan to accomplish with your new marketing ideas; specific business and marketing objectives.
• Analysis of promotional program situation - analyze both your current promotional program and any relevant competitors.
• Communications goals and objectives - read the book for ideas and what to consider.
• Budget determination - give us a general overview of what you think your added and current ideas will cost
• Overview of IMC promotional mix - give a brief overview of the media and promotional mixes that you will use (read the following Promotion Assignments due to get a feel for what you'll be writing about throughout the term).
• Monitoring, evaluating, and controlling the IMC process - your book provides a wealth of knowledge about what to consider, justify and employ, given your marketing plans and objectives.
Attachment:- The IMC Campaign Plan.rar