Analyze and prepare a report on 'marketing and competitive environment of a University Brand', the assessment task 3 requires you to prepare a marketing plan for 2018 for the same University Brand based on your analysis of 'marketing and competitive environment of a University Brand'. The marketing plan should include (but is not limited to): executive summary, background, market summary and demand analysis, demography including segmentation & target market analysis, PEST analysis, competitor analysis including their aim, objective and marketing promotion analysis (write about a close competing brand), SWOT analysis, value & brand positioning analyses, proposed marketing aim and promotional objectives for 2018 with justification, marketing mix strategies, competitive strategies, media and budget allocation for 2018 with justification, expected outcomes and conclusion, and finally, references.
Assessment Criteria
- Title page, table of contents, executive summary:
- Background:
- Market and demand assessment, including demography, segmentation & target market analysis:
- PEST analysis:
- Competitor analysis including their aim, objective and marketing promotion analysis:
- SWOT analysis:
- Value & brand positioning analyses:
- Marketing aim and promotional objectives for 2018:
- Marketing mix strategies:
- Competitive strategies:
- Media and budget allocation for 2018:
- Expected outcomes and conclusion:
- Citation, language, format, and references:
Attachment:- Assignment Files.rar