Question 1:
Sketch the flowchart of categorization of retailers. Illustrate out the term store based retailer.
Question 2:
What do you mean by the term market segmentation? Discuss the benefits of segmentation.
Question 3:
Discuss the different strategies which can be helpful for retail business.
Question 4:
Write down a brief note on the fashion merchandising.
Question 5:
Write down the name of tools which are employed to analyze and measure the performance of merchandise?
Question 6:
Write down a brief note on Sales promotion.