Discussion:
• Select two well-known retailers (e.g., Wal-Mart, Costco), and analyze and compare their successful sales techniques related to customer identification, sales contact methods, and limited choices.
• Assess how well the chosen retailers demonstrate expertise in understanding the market and extra services they provide to customers, such as shipping, installation, and product training or support. Suggest at least three changes that you would make to improve the sales channels and the company business model.