Problem: Atlantic Hotels is looking to expand its territory in order to stay competitive with larger hotel chains. The company has its sights set on Las Vegas, Nevada, but leadership still does not know if the Vegas market is right for Atlantic. As the CEO, you will need to look at the data your team has put together and make the final call on whether or not the company should open a new hotel in Las Vegas. The estimated time to complete the activity is 10 to 15 minutes. You should start when you have enough time to critically think through the scenario. However, if you need to exit the activity before completion, you will return to where you left off when you re-enter. Learning Objectives After completing the activity, you will be able to: Evaluate whether a business should expand based on Porter's Five Forces. Analyze a firm's competitive strategy. Evaluation and Scoring You will be asked to respond to a variety of questions as you complete the activity, and your responses may impact both your score and what happens next. You will not have the ability to go back and change your answer, so consider each answer option carefully.