Problem:
Background of proposed business. The facility will provide women who are serious about physical and mental fitness one-on-one personal training in an environment different than conventional gyms. The idea will be to create a comfortable, non-intimidating facility, free of the distractions and crowds normally associated with health clubs and typical gyms. In this inviting environment, women will work with certified personal trainers to develop programs that are custom-tailored to address individual fitness goals. The studio will also offer massage therapy, nutritional counseling and therapeutic stretching for women by women.
Conduct an internal and external environmental analysis on the proposed business: A Personal Training Studio for Women.
Create a SWOTT table summarizing the findings. Your environmental analysis should take into account, at a minimum, the following factors. For each factor, identify the one primary strength, weakness, opportunity, threat, and trend, and include it in your table.
a. External forces and trends considerations:
1) Legal and regulatory
2) Global
3) Economic
4) Technological
5) Innovation
6) Social
7) Environmental
8) Competitive analysis
b. Internal forces and trends considerations:
1) Strategy
2) Structures
3) Processes and systems
4) Resources
5) Goals
6) Strategic capabilities
7) Culture
8) Technologies
9) Innovations
10) Intellectual property
11) Leadership