Case: Virgin Atlantic
Virgin Atlantic is a relatively young airline, and yet it succeeds to compete quite well on the market.
Using your readings, the Library, and the Internet, and any additional resources necessary, you are being asked to complete the following sections of a Strategic Audit:
1. Analysis of Strategic Factors Since you are aware that your analysis of strategic factors or SFAS (Strategic Factor Analysis Strategy) is based on IFAS and EFAS tables, and since we will need to understand your choices, you are required to submit the three tables in Excel format in one separate file from your word written assignment. No comments are needed on the IFAS and the EFAS tables, but certainly one is needed on the SFAS table that is the main subject of the assignment (You will submit one Excel file that will include three separate sheets, one for the IFAS, one for the EFAS and one for the SFAS). As reminder two files are to be submitted: One Excel file (counting for three pages) and one word file (up to seven pages double spaced).
You will be graded on your knowledge of the software, on your ability to communicate in writing and present your arguments, and on your knowledge of math in building the tables.
2. Strategic Alternatives and Recommended Strategy
Here you will be graded on your ability to analyze economic, social and financial data to justify your available strategies and the one(s) you recommend.
3. Implementation
Describe the implementation of the strategy (ies) you recommended.
4. Evaluation and Control
How do you evaluate the performance of your implementation.
For a sample outline of a Strategic Audit review Appendix 15.C in your text (pages 371-375).
Please submit your assignment.