Assignment Task: This section should include information that provides the relevant context for your analysis of the retailer's online strategy. You should include the following:
A. Brief descriptions of the retailer and their website (i.e., the structure of the site) -
B. Description of the competitor (and their website) and a rationale for choosing that competitor.
C. Identi?cation of any relevant industry or consumer trends (NOT MORE THAN 3) that are likely to impact on the use of the retailer's website. (Supported by research sources)