Problem: According to Boston Consulting Group's analysis of the most innovative companies of 2021, Apple, Alphabet, Amazon, Microsoft, and Tesla are considered the 5 most innovative companies in North America. For this activity, students will form discussion groups (3-5 students in a group). Each group will have 40 minutes to analyze the creativity and innovation of one of the five companies. Each group will present their analysis to the class concerning the continuous innovation or continuous innovative factors that lead these companies to become innovative organizations.