Make a 1,050 to 1,400 word paper which continues the analysis of the hospitality IT application.
Start by briefly identifying how the application is used by the four business functions: Operations, Marketing, Accounting and Human Resources.
Describe how the application is integrated to the property management systems, global distribution systems or other property- or company-wide systems in the four business functions. If it is not integrated into a property- or company-wide IT system, describe the reasons why not, such as cost or technology, and list competitive merits gained by integration.
Write down the features and advantages of internal property management systems versus external global distribution systems? How do they compare? Which one provides the best overall competitive benefit?