Case Study for Coco-Cola
Analysis of the firm's existing business model
SWOT Analysis (comes from researching firm, industry, and competitors)
It is important to know the difference between causes and effects in the SWOT analysis.
Causes are important, not effects. Once SWOT created construct SWOT Bivariate Strategy Matrix
a. SWOT Analysis
b. Internal Factor Evaluation (IFE) Matrix
c. External Factor Evaluation (EFE) Matrix
d. SWOT Bivariate Strategy Matrix
6. BCG Matrix (follow strategy club template)