The written case analysis is limited to a maximum of 3 single spaced pages, using nothing smaller than an 11-point font and with a minimum of 1 inch margins on all sides. Anything beyond this limit will not be read as part of your submission.
In your written report, you will be required to respond to the following 3 prompts:
1. Complete an analysis of the company's strengths and weaknesses during the launch of this product. Comment on any competitive advantage the company may have achieved. Discuss any benefits that are sustainable.
2. Discuss the outcomes of the product launch implementation. What changes, if any, might the company have made during the control stage of their launch?
3. Hindsight is 20/20: This case occurs in 2003. What actions has the company taken to recover from this ineffective launch since the case occurred?
Please note, completion of this assignment is expected to need external information and sources to be properly completed. Please document your sources and attribute those sources in your paper.
Attachment:- Case.rar