Research Objective-
- To critically evaluate the factors and theoretical underpinnings that motivates consumer buying behavior.
- To identify and critically evaluate the effectiveness of Nissan's strategies in enhancing consumer buying behaviour in the current business scenario.
- To critically assess the challenges that Nissan faces in India while influencing consumer buying behaviour
- To suggest suitable recommendations in relation to the referred challenges.
Assignment for research proposal module-
Production of a research proposal and plan (which may form the basis of your masters dissertation). Your proposal and plan will:
- demonstrate your understanding of the research process;
- present your research aims and objectives;
- explain how your work is related to or derived from the available literature;
- make clear the philosophical underpinnings of the research;
- specify the design, data collection and analysis methods to be used.
Research Proposal Topics-
EVALUATION OF THE FACTORS OF CONSUMER BUYING BEHAVIOUR IN INFLUENCING THE SELECTION OF LUXURY BRANDS IN THE INDIAN AUTOMOBILE INDUSTRY
EVALUATION OF THE FACTORS OF CONSUMER BUYING BEHAVIOUR IN INFLUENCING THE SELECTION OF LUXURY BRANDS IN THE INDIAN AUTOMOBILE INDUSTRY: A STUDY ON NISSAN, INDIA
Analysis of Motivation of Buying Behaviour of Indian Consumer and the Demand for Luxury International clothing line - a Study on Louis Vuitton.
Assignment link - https://www.dropbox.com/s/pewqshz7oylv26w/Assignment.rar?dl=0.