Strategic Marketing Plan Project
Objective:
To demonstrate knowledge of strategic formulation and implementation through a complete analysis and development strategic plan.
Expectations:
Assume that you have been hired as VP of Strategic Marketing for the organization you selected. You have been asked to develop the new strategic marketing direction and the plan of implementation covering all 4 P's of marketing.
The Strategic Marketing Plan will be developed in 3 parts
Part 1 (FINISHED ALREADY)
• Analysis of Market Information, SWOT Analysis, Identification of Competitive Advantages, Selection of Strategic Focus
Part 2 - Due Week 4 (THIS IS WHAT NEEDS TO BE DONE)
• Analysis of potential customers, segmentation of market and selection of Target Market that supports the Strategic Focus.
• Development of Product Strategies aligned with Strategic Focus
Part 3 - Due Week 6
• Development of Pricing, Distribution and Integrated Communications Plan
• Development of Implementation Plan.
Presentation - Due Week 7
• Presentation of Comprehensive Strategic Marketing Plan
Part 2 - Target Market Segmentation & Product Strategy
• Analysis of potential customers, segmentation of market and selection of Primary and Secondary Target Market that supports the Strategic Focus.
• Development of Product Strategies aligned with Strategic Focus
• BE DETAILED.
Format:
• APA Format Required
• Abstract Required
• Title Page and Reference Page
• Use APA formatted headers and subheads as needed.
• A minimum of 6 outside references required.
• 6-8 pages, not including title page, abstract and reference page.
Part 3 - Pricing, Distribution & Intergrated Communication Strategies - Implementation Plan
• Development of Pricing Strategies aligned with Strategic Focus
• Development of Distribution Strategies aligned with Strategic Focus
• Development of Integrated Communication Strategies aligned with Strategic Focus
• Development of Implementation Plan
• Complete Strategic Marketing Plan as one seamless document.
Format:
• APA Format Required
• Executive Summary
• Title Page and Reference Page
• Use APA formatted headers and subheads as needed.
• A minimum of 15 outside references required.
• 18-24 pages, not including title page, abstract and reference page.