Assignment:
Project Outline
This project offers students the opportunity to apply the concepts we have covered in this class. The project involves investigating real world industry and markets as a means to further understanding of theories and concepts presented in this managerial economics course. This project requires student to perform analysis at two levels - the industry level and the firm level. From the list below, you are required to choose one of the industries as your industry focus; and choose one firm in your industry of choice as your firm focus.
The following industries are expected to experience significant change:
• Healthcare Services
• Data Security
• Renewable Energy
• Gaming
• Residential Construction
• Retail
• Transportation
• Advertising
• Insurance
• Telecommunication
• Banking
In essay format, you are required to perform industry and firm analysis. The essay should explore/incorporate the following:
a. A discussion of the opportunities that exist in that industry.
b. Identifying the four leading firms in that industry, followed with a discussion of your opinion and analysis of why those firms are or have been industry leaders.
c. An analysis of your firm using Porter's Five Forces Framework.
d. An c In particular, identifying and distinguishing between fixed costs, variable costs, sunk costs, and entry costs.
e. An analysis of your industry's demand drivers that may affect revenues.
f. Determine the structure of the market of your industry by drawing from your insights above.
g. A discussion of the factors and trends that are likely to shape that industry over the next 3-5 years.
The essay should be 10 to 15 pages using 12-point Times New Roman font, 1.5 spacing. All sources should be referenced in APA format.