Assignment:
Instructions:
· Introduction (introduce your idea)
· Market potential: is how much money all customers are likely to spend on the product or services
NOTE: see the other file I uploaded, so see what market potential is
· Market share
· Analysis of external environment (SWOT Analysis)
· Presentation of the marketing mix including a detailed description of price strategy, promotions, product, etc
· Timeline for promotional activities for year 1
o For the Promotion strategy: I need to be more specific for example:
1. What radio station,
2. Which TV channel
3. How much will the cost?
· Budget for the marketing plan with source(s).