Assignment task: Analysis of Current International Competitive Environment in Switzerland
1. Develop a lead sentence for this section that introduces the key subsections
2. Evaluate the innovation of cars made for city roads being smaller than American made cars
How would it be perceived by the intended market; describe concepts such as relative advantage, compatibility, and complexity, etc.
Current Market
3. Describe the market in Switzerland, describe related concepts such as geographical region, consumer buying habits, etc.
4. Competitive Situation
Describe major competitors, including their strengths and weaknesses, etc.