Question: Analyses of the external macro-environment, both industry, and global. External analysis enables companies to identify threats and opportunities. Threats are conditions that preclude companies from functioning and making profits. Opportunities are conditions which enable companies to make profits.
The Five Forces model by Porter is a very useful framework utilized to perform industry analysis.
Discuss the external environment for Wal-Mart, at all levels, to include the global and industry-level macro-environment.