Analysis based on the attached case study titled, China and Russia Are Snubbing American Chicken, New York Times (2011). Your analysis will include responses to the following points:
Macro environmental forces
Select the forces which are most applicable to the case study
Porter's Competitive Forces
Barriers To Entry
Bargaining Power of Suppliers
- Your demonstration of understanding of the essential multinational marketing concepts
- Use of real world examples
- Integration and use of specific marketing terminologies
- A minimum of 2 cited references to external sources of credible business information on each page of your analysis.
Attachment:- #1 - Chicken Parts.pdf