Discuss the below:
Requirements:
Analysis and recommendation of Japan(analysis: one page/recommendation: one page)
Specific country analysis, discuss the beer industry (consumption rates, demographics) and Heineken's position
Japan
Analysis: (try to find the information at that time around 1990s.)
1. Beer industry
1. Consumer preferences, consumption rates
Position of Heineken within that industry
Subsidiaries owned in that country
Recommendation: (use the exhibits in the pdf files)
1. Premium beer/ import
1. High price point
Taste and quality specially made for Japan
Advertising/sponsor
Joint venture with local company
1. Low price beer(Rebrand)
Attachment:- Global branding.rar