How well you can do the following (as outlined in the module specification):
. Explain and critique a range of relevant theories and concepts of the strategy process and international business issues
. Critically review and implement the strategy of an organisation in light of international business issues
. Critically evaluate strategy formulation and implementation
. Produce creative strategic solutions to business problems for organisations facing diverse challenges, especially where there is incomplete information and ambiguity
Key Skills to be practised / assessed
This assignment assesses how well you can do the following (as outlined in the module specification):
. Plan, organise and manage your time
. Conduct research, gather and analyse data while critically applying relevant theories and concepts
. Use initiative
. Apply effective written skills
. Work individually to solve a given problem
Details of the task Using Carrefour plc as a case study, prepare a report of no more than 2500 words that:
. Identifies a potential target market for Carrefour's future international expansion strategy. (This means that you must not choose an international market already served by Carrefour; doing so will result in failing this assignment).
. Analyses the macro-environmental characteristics of this market.
. Critically analyses the external and internal environments of the firm, applying relevant theories and concepts.
. Identifies the key strategic issues (opportunities and threats) the firm faces in expanding into this market.
. Evaluates the various options the firm may adopt in expanding into this market.
. Recommends actions to be taken to ensure that this strategic international expansion is a success for the firm.
Assessment criteria Your assignment will be assessed according to these criteria:
. Ability to collect and analyse relevant data
. Degree of knowledge and understanding of the module subject
. Ability to critically synthesise and apply relevant theories and concepts from a range of sources
. Ability to develop an argument which is well structured, clearly justified and relevant to the particular circumstances of the situation under consideration
. Ability to identify and evaluate a range of strategic options relevant to the particular circumstances of the situation under consideration
. Degree of originality in generating relevant and justified solutions to the business problem under consideration
. Clear and logical structure
. Professionalism of presentation
. Ability to apply the Harvard referencing system in the correct manner
. Ability to manage time to submit by the deadline
. Academic good conduct