Analyse the pros and cons of the brainstorming approach


Beginning new IS/IT projects ( focused Debate)
Managing successful IT projects requires good planning from a project's inception. At the start of an IT/IS project, there is only an idea-an idea born out of a customer's need or a business strategy or a technological innovation. Project managers need to begin their planning efforts by properly capturing these potentially unrealistic dreams and then finding a way to make real products to meet real business needs.

In this Discussion, explore how brainstorming sessions can be used in the beginning stages of an IS/IT project.

To complete the Discussion:
Analyse the pros and cons of the brainstorming approach when used as a part of an IS/IT project to generate new ideas for new projects. Critically analyse potential structures of brainstorming sessions to determine which might achieve the best possible outcome.

Length : 400 words.

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Project Management: Analyse the pros and cons of the brainstorming approach
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