Analyse the competitive strategy employed by mars and nestle
Problem: Using Porter's Generic Strategies, analyse the competitive strategy employed by Mars and Nestle. Support your analysis with evidence from the case study.
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Using the Ansoff's matrix, analyse the direction of growth that global pharmaceutical industry and Mars and Nestle has undertaken
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Using Porter's Generic Strategies, analyse the competitive strategy employed by Mars and Nestle. Support your analysis with evidence from the case study.
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