1. Critically examine the role of the Google corporate centre from a corporate strategy perspective.
2. Analyse Google’s corporate portfolio and point out the strengths and weaknesses in its portfolio.
3. Describe Google’s international strategy. What are the advantages and disadvantages associated with this strategy?
4. Critically evaluate Google’s implementation of its corporate and international strategy by examining its structure and business operations.
5. What recommendations would you make to Google with regard to its corporate and international strategy?