There is growing body of evidence that suggest that the higher the market orientation of an organization, the greater its profitability. Given this:
1. Read all the articles in your reading material which cover the topic of market orientation.
2. Explain exactly what a market orientation is, and why it is important.
3. Analyse a local (Vietnamese) organization of which you are familiar. Using the market orientation literature, determine how market oriented the organization is. You may want to consider interviewing staff/customers. Based upon your findings, make recommendations that will help the organization improve its market orientation
Assignment Writing Format
i. Abstract
ii. Acknowledgement
iii. Content Page
iv. List of chart/figure/table
Introduction
Introduce the topic - marketing strategy (1st paragraph)
1.1 Research Objectives
Findings
• Discuss the definition
• Discuss the equation between marketing strategy and strategic capabilities
• Provide a clear perspective/definition of the said concept and equation.
Analysis
• Brief introduction of the company you have selected.
• Discuss the firms strategic capabilities and whether or how the firm has used it in developing its marketing strategy.
• Discuss the outcome of their action(s).
Conclusion
• State whether strategic capabilities of the firm was successful in developing its marketing strategy.
• Whether they have benefited from the equation.
Recommendations
Write a plan as to what the firm should do to tap into this potential equation to be more effective in ensuring better profitability and success.
v. Appendices
vi. References