Assignment:
1. Nicki's questionnaire starts with questions seeking personal information from the respondents. Some researchers ask for personal data at the end rather than the beginning of the questionnaire. Which do you prefer and why?
2. Nicki uses a lot of closed questions that ask respondents to make choices among a set of alternatives given by the researcher. In closed questions, care must be taken to ensure that the alternatives are mutually exclusive and collectively exhaustive. Are there any of Nicki's questions that are not mutually exclusive and collectively exhaustive? If so, which ones? Tell how you might revise those questions to make them mutually exclusive and collectively exhaustive.
3. Poor phrasing of questions can cause respondents to refuse to answer them or to answer incorrectly (either on purpose or because of misunderstanding). Do you think any of Nicki's questions are poorly worded and should be reworded? If so, which ones and how would you reword the items? Note; I have attached the questionaire!
An Online Shopping Questionnaire
Dear Respondent,
I am final year student studying Business Information Technology (BIT). For my research project I am conducting a survey related to online buying. It would be great if you could answer some questions about this topic. There are no right or wrong answers and your responses will remain strictly confidential. Thissurvey will take only 10 minutes of your time.Kind regards,
Nicki Sörensen.
1 Age
- 18 to 25 years old
- Over 26 years old
2 Gender
3 How much is your weekly income? (Average in past 6 months)
- £50 orlower £51 to £100
- £101 to £150 £151 to £200
- More than £200
4 Where do you frequently access to the internet? (Please select which is appropriate)
- Home Office
- University campus
5 How many hours per week do you spend online? (Average in past 6 months)
- More than 20 hours 16 to 20 hours
- 11 to 15 hours 6 to 10 hours
- 1 to 5 hours Lessthan 1 hour
6 How long have you been using internet services?
- More than 10 years 6 to 10 years
- 4 to 6 years 1 to 4 years
- Lessthan 1 year
7 What do you normally use the internet for?
8 Have you ever visited any online shopping website? Yes No If your answer is "No", please jump to question 9
9 How often do you buy products through online shopping on average?
- Once a week or more often
- Once a month
- Once every 2-3 months (4-6 times a year)
- Once every 4-6 months (2-3 times a year)
- Once every 6 -12 months (Once a year)
10 How much on average have you spent on online shopping in past 6 months per order?
- £1 to £20 £21 to £50
- £51 to £100 £101 to £200
- More than £200
11 What kind ofstuff do you buy online?
12 Why do you purchase goods online? (Please provide 3 most important reasons).
13 What are the reasons you do not purchase products orservices through the internet? (Please provide 3 most important reasons)
- Strongly Slightly
- Agree Agree
- Neither
- Slightly Strongly
- Disagree Disagree
14 It is easy to shop online.
15 It is enjoyable to shop online.
16 It is not unsafe to shop online.
17 It is easy to compare products and prices of products online.
18 Shopping online saves time.
19 Products I buy online might fail to meet my expectations.
20 I might lose my money when I buy productsonline.
21 Online shopping might have a negative effect on my peace of mind.
22 Online shopping increases the opportunity costs of traditional shopping.
23 Itis a great advantage to be able to shop at any time ofthe day on the internet.
24 Selection of goods available on the internet is very broad.
25 Websites provide sufficient product .