An individual written report focusing on the application of strategic models used to assist organisations in making strategic choices. The core areas which must be covered in the report are ; 1. Organisation Profile 2. Strategic theory 3. Application of strategic choice model/s to the NHS ( national health service England) 4. References and Appendices The strategic models which can be applied in coursework is Cultural Web EACH STUDENT should, as a guide, submit a maximum of 2,000 words plus appendices. As a guide the Organisation profile and Conclusion sections are expected to be no longer than 500 words in total and the model application up to 1500 words.