An evaluation of the leader by referring to concepts and


A clear description of the leader, the organisation/industry, and situation/context. An evaluation of the leader by referring to concepts and theories covered in the subject (e.g. style, behaviour, traits, attitudes, power) and by referring to relevant examples and mini-cases in the textbook (where appropriate). A discussion of how you would lead differently if you were put in the same situation/s as the leader and how you could make a stronger impact on the followers and on the situations.

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Marketing Management: An evaluation of the leader by referring to concepts and
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