An average response rate for a marketing letter is 4 of the


An average response rate for a marketing letter is 4% of the people who receive the letter respond to it. A company writes a new type of marketing letter, sends out 2,400 of them, and gets 65 responses. Explain whether the new type of letter would be considered to be a success.

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Business Management: An average response rate for a marketing letter is 4 of the
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