For an airport or airline company/organisation of your choice, critically discuss the extent to which the company/organisation has achieved a sustainable competitive advantage.
Your report should cover the following:
· An academic discussion of what constitutes sustainable competitive advantage from a theoretical perspective
· The application of relevant theory to the strategic development of the air transport company / organisation that you have selected (50% of marks available)
Your report should be structured in the following way:
- Front cover
- Executive Summary
- Table of Contents
- Introduction
- Relevant section headings
- Conclusion
- List of references
- Appendices (as appropriate)