1. Among the major advantages of using influences to expose your content is their ability to:
Court the syndicated services
Help you discover the secrets of social media success
Monopolize key hashtags
Expand your reach and trust
Push your product/service through their channels
2. Among the benefits of using employees as brand advocates is their ability to:
Amplify messages through their personal accounts
Release the company from any harm
Act more ethically
Talk off the record
Hook audiences into a sale