In 2017, Amazon.com made a number of acquisitions to help achieve its ambitions. Among the firms acquired by Amazon.com are the following:
1. Whole Foods
2. Zappos
3. Kiva Systems
4. Elemental Technologies
5. Lovefilm
6. Souq.com
7. Quidsi
8. Audible
9. Annapurna Labs
10. Twitch
You are required to research on these firms and report on the following:
For each firm, explain what strategy does Amazon.com intend to accomplish.
Discuss how each firm can help Amazon.com achieve its objective.