Problem:
When working in the area of strategic management, you will often be asked to look at what appears to be a strategic initiative on the part of another company and speculate as to what the strategy behind the initiative really is. In other words, what is the company really trying to do and why? You will find that you have to use your knowledge of business and strategic management to penetrate the rhetoric and determine what is really behind it.
Explore the Altria website (formerly Philip Morris): https://www.altria.com/responsibility/4_10_environmentagriculture.asp
Characterize Altria's commitment to the environment?
Do you think this commitment will offset the environmental issues with the tobacco company? Provide support for your opinion.
What are Altria's real strategic reasons for these environmental initiatives?