Question: Concerning the allocation of the publication budget among various journals, Question options: a) the comparison of alternative journals can readily be made by examining their actual page rates (cost-per-page). b) publications with low circulation levels should be avoided. c) the comparison of alternative journals can readily be made by examining total circulation. d) the cost-per-thousand calculation should be based on circulation to the total audience. e) the cost-per-thousand calculation should be based on circulation to the target audience.