1. All of these are benefits to standardizing marketing strategies globally EXCEPT:
a. uniform product design.
b. lowered R&D costs.
c. the ability to address local market needs.
d. economies of scale in production and marketing.
2. When entering a foreign market, the strategy with the least risk to the firm is:
a. franchising.
b. exporting.
c. joint venture.
d. strategic alliance.