Aisha is a marketing manager with Injoos, a company that manufactures packaged fruit juices. Knowing that several other companies exit in the market that offer similar products, Aisha decides to build a customer base from among those who prefer to avoid mass media and other targeted promotion. Which of the following marketing communications tools would be her best option to build a favorable impression among the prospective customer?
a) direct marketing
b) sales promotions
c) personal selling
d) public relation