AIR ASIAN CASE - AIR ASIA: FLYING LOW-COST WITH HIGH HOPES
Respond to the questions for Air asia's case.
Questions:
1. What are the strategies of 'traditional' airline carriers (e.g. British Airways, Qantas, Singapore Airlines, etc.)?
2. What is Air Asia's strategy?
3. What choices/tradeoffs have they made to enable their success?
AIR ASIAN CASE - https://www.dropbox.com/s/pd5qx0vj1wk7wlb/Air%20Asian%20Case.rar?dl=0