Learning Questions
After reviewing the textbook case study on page 309 of your textbook, answer the following learning questions:
1. Describe the importance of employee benefits as a strategic component of fulfilling the goals of HRM.
2. Explain how Genentech and Zappos are using employee benefits as a motivating tool.
3. Do you believe the incentive benefits such as those offered at Genentech and Zappos can be used in other organizations? Why or why not?