After reviewing several mission statements, you may have liked some more than others. Consider the following as a mission statement:
"Above and beyond customer satisfaction"
For this assignment, discuss the following:
In your opinion, is this an effective mission statement? Why or why not?
Would this mission statement be sufficient for any company? Explain your reasoning.
Who should the intended audience for a mission statement be? Why is this important?
From what you have learned about mission statements, what do you feel is the most important attribute of a successful mission statement? Why do you think this?