1. After reading the discussion article regarding the M&A deal between PSA and Opel, please answer this question. Which of the following is TRUE regarding the M&A deal between PSA and Opel?
From Opel’s standpoint, it is product-related diversification
From PSA’s standpoint, it is product-related diversification
From Opel’s standpoint, it is product-unrelated diversification
From PSA’s standpoint, it is product-unrelated diversification
From PSA’s standpoint, it is restructuring.
2. “When Prudenio Unanue Ortiz who came to New York, by way of Puerto Rico after emigrating from Spain, founder of Goya Foods in 1936, bought the Goya name from a Moroccan sardine-importer but decided to target the Hispanic population in the United States, it was using a ___ targeting strategy.
Benefit
Concentrated
Differentiated
Micromarketing