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After reading the article ups holiday season fiasco a

After reading the article "UPS holiday season fiasco: a failure of strategic planning-https://www.forbes.com/sites/stevebanker/2013/12/30/ups-holiday-season-fiasco-a-failure-of-strategic-planning/#3db0db161105," describe where the problem was with UPS' and FedEx's strategic planning. How did the fear of losing market share affect their strategic planning? What are potential solutions?

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