Consumers sometimes deliberate over a purchase and other times do not. The MODE model helps identify the types of purchases consumers will deliberate more on.
After reading about the MODE model and consumer decision making, identify four products and map them according to the amount of deliberation you expect consumers might do when considering purchasing that product. For each product, identify the following;
The product type, category, and brands
The target demographic and their motivation for being in the market for this product
The consumers' expected opportunity for deliberating
Based on this, whether you feel the purchase will be attitude or attribute-based