Sony Ericsson Mobile used actors to pose as tourists to demonstrate its camera phone at attractions in New York City and Seattle. The actors asked passersby to take their photo, thus demonstrating the camera’s capabilities, but the actors did not identify themselves as actors representing Sony Ericsson. Advocacy groups have complained to the Federal Trade Commission about this word-of-mouth marketing campaign.
What objections might the advocacy groups have to the Sony Ericsson approach and should the FTC intervene in some fashion? Explain.