Problem
In the effort to ensure that marketing strategies are in line with the principles outlined in Islam, Safar Travel Sdn. Bhd appointed you as their Travel Consultant to advise them on the principles governing Islamic ethics in business. Unlike conventional marketing, Islamic marketing focuses on the ability to deliver through good conduct a Halal, wholesome, pure, and lawful goods and services with mutual consent between both buyer and seller. Advise Safar Travel Son. Bhd the five important principles of Islamic ethics that they should adopt in their business.