MONEY is a company operating in the financial service industry offering high net worth client private banking facilities and investment advice. It has recently been approached by the Board of CASH, a company providing business loans and other forms of borrowing to small businesses and start-up companies. The director of CASH is looking to sell the company to raise the capital to start a new venture and believe the company would be a good strategic fit with MONEY.
Required: Advise MONEY how the acquisition of CASH will give rise to Big Data Opportunities.