Assignment:
Question 1. Compare and contrast the various communication strategies you learned about in this unit. To do so, complete the following:
Identify two competing brands and compare the communications strategies for them based on the following factors:
- Pull versus push.
- Mass versus direct media.
- Advertising versus consumer promotions.
- Traditional versus nontraditional options.
- Broadcast versus print.
Write your answer in 150 to 200 words.