Advertising often features testimonials from satisfied, Microeconomics

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Advertising often features testimonials from satisfied

Problem

Advertising often features testimonials from satisfied customers, who happily describe the characteristics of the goods or services they received. Why do advertisers use this technique rather than a direct description of the goods or services?

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Microeconomics: Advertising often features testimonials from satisfied

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Microeconomics: Advertising often features testimonials from satisfied

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