Question 1: In general marketers segments their markets by using five broad categories based on the consumer characteristics.
Describe in thorough details the five kinds of segmentation.
Question 2: You have just won a National Best Creative award from Association Advertising Agencies and are being interviewed through a journalist.
a) He asks, according to you and your awareness to creative advertising. What is advertising in thorough details?
b) Being the National Best Creative award winner 2009, you are being funded to open your own advertising agency. Though, you have to give the given details of your company for further procedures. You are expected to describe your answer by using tables where needed.
i) A name of the advertising agency.
ii) An organizational structure which would be suitable.
iii) Name two advertising mediums you might use to promote the company and why?
iv) How you would integrate the Corporate Social Responsibility creatively in the agency?
Question 3: Describe the fundamental differences among the given:
a) Brand and branding
b) Brand equity and brand image
c) Classified advertising and copycat advertising
d) Blind headline and direct-action headline.
e) Hard sell and soft sell.
f) Feature and benefit.
g) Target market and target audience.