Advertising and sales promotion

Question

Question 1: What do you mean by the term advertising?

Question 2: Advertising is extravagant expenditure for any business. Comment on it.

Question 3: Explain the role of advertisement with relevance to the product life cycle?

Question 4: What are various advertising appeals?

Question 5: In brief describe the relationship of advertising with the other elements of promotional mix?

Question 6: Write brief notes on:

a) Future of an ad-agency
b) How agencies are structured?

Question 7: What do you mean by the term advertising effectiveness? State and describe the pre testing methods of assessing advertising effectiveness.

Question 8: Based on the textbook's definition of advertising, how is advertising distinct from publicity?

Question 9: Why weren't 19th century magazines a significant advertising medium for early advertisers of branded products?

Question 10: Define the term advertising copy, elements of a copy and essentials of a good copy?

Question 11: In the 19th century, companies of unbranded goods were selling all they produced. To sell more, they would manufacturer more products and it all sold. Under such conditions, why did the first companies begin to brand and advertise their products?

Question 12: How is media chosen? How cost efficiency is a determinant in, media choice?

Question 13: What do you mean by the term media planning? Describe the different factors which are to be considered for the selection of an appropriate media.

Question 14: What are the different media available for advertising today? Which of them is most successful in your opinion and why?

Question 15: What are the different ways to measure the effectiveness of an advertising campaign?

Question 16: Define the main objectives of sales promotion and budget allocation?

Question 17: Define the design issues associated to Sales Promotion?

Question 18: What are the various types of sales promotion? Define the different tools and techniques used in sales promotion (in brief)?

Question 19: Write brief notes on:

a) Price Deals
b) Price Packs
c) Coupons
d) Contests and sweepstakes
e) Premiums

Question 20: Write brief notes on:

a) Communication Barriers. 
b) Advertising copy.
c) Advertising of new products.  
d) Story Copy.
e) Institutional Advertising.   
f) Radio Commercials.
g) Social Advertising.    
h) Advertising Campaign.
i) Economic aspects of advertising.  
j) Media Scheduling.